ABOUT US

STEEPED IN INNOVATION

Traction Direct have been at the forefront of battery charging innovation for the past 30 years, developing the first product ever to correctly charge Calcium/Calcium and Calcium/Silver lead/acid batteries.

TOP QUALITY

Each of our products are hand-assembled. This allows us to implement rigorous quality control, to the examination of each individual component that makes up a product through to individual product testing.

EXCELLENT SERVICE

In the unlikely circumstance our products need repair, we offer excellent servicing options, with a lifetime service guarantee on our best seller. and a 7-day turn around service guarantee on repairs.

UNMATCHED PERFORMANCE

Our chargers also only need to see 1 Volt to begin charging, proving they are capable of charging a battery that was completely flat. Our battery support systems offer you excellent performance during critical programming operations - you can rely on our technology.

Focused on development and innovation Traction Direct have been at the forefront of charging technology since 1980 when the company developed the first MPL charger to correctly charge the then new Calcium/Calcium and Calcium/Silver lead/acid batteries.

Since then Traction Direct have developed many new charging related products, including the patented Sulphation Recovery Programme used by many of the worlds leading battery and vehicle manufacturers.

During the early 1980’s they were approached by Delphi to develop and manufacture a new type of battery charger designed to charge the then new Calcium/Calcium battery. At this time Traction also began work on a sulphation recovery process that could be incorporated into the new design of charger.

The Traction Direct MPL range of chargers was the result of this work, the charger could not only correctly charge both conventional lead acid batteries but also the new generation of Calcium battery types. The new de-sulphation process was so innovative that it was patented by Traction Charger and has been at the core of the MPL range ever since.

The development of the charger has enabled the company to work with the world’s leading battery manufacturers on charging technology, these include Delphi, Varta and Exide. Traction Direct products are also used by many leading vehicle manufacturers either on the production line, port of entry or in the dealership, these manufacturers include, Ford, Nissan, Honda, Jaguar, Land Rover and Toyota. Most of these customers use the products in many markets including Australia, China, Africa and Europe.

Traction Direct continues to develop new products for customers, most recently with the introduction of our Battery Support range of products.

Traction’s products are not restricted to the Automotive industry, some of the specialist applications that Traction Direct have developed include, loading bay chargers for articulated lorry trailers, emergency services standby chargers, mobile telecoms, agricultural and fixed location standby applications.

All Traction products are designed and manufactured at their UK base and wherever possible all parts are also sourced from UK Companies. In most cases this means that all but the discrete electronic components are UK manufactured.

In April 2024 Traction Chargers rebranded to Traction DIrect.