UK built Trusted battery Charging and maintenance solutions.
Trusted by OEMs and professional workshops in 20+ countries since 1980.
Off the shelf charging solutions are not designed with workshops in mind. Ours are.
Our team consists of engineers, designers, production engineers, workshop professionals and creatives. For over 45 years we have been developing products in partnership with workshops, service centres and large vehicle manufacturers to create high-quality charging and maintenance products that protect, maintain and extend battery life.
Every Traction product is designed and built at our HQ in Devizes. When you contact us, you get through to one of our team members, not a call centre.
We are proven in the industry
15
UK Designed Products
45
Years of Operation
20+
Countries Supplied
100%
UK Designed & Manufactured
14+
Global Distributors
2
Year Warranty
Built for workshops. Trusted by OEMs
From independent garages to OEM service centres. Our range of charging solutions have been specifically designed for use within workshops, showrooms and service centres.
Battery Chargers
Intelligent 12V & 24V chargers with compatibility with all battery technologies. Built for heavy workshop use.
Battery Support Units
Keep batteries stable during diagnostics, software updates and reprogramming. This prevents loss of data and failed tasks.
Showroom Support
Keep showroom and storage vehicles in peak condition between test drives and handovers. Our units are silent, discreet and always on.
Bank Adapters
Connect up to 6 batteries to a single charger. Ideal for stock maintenance applications.
Why Choose
Traction?
We are specialists
Every design decision has been made with professionals in mind.
Trusted by OEMs
OEMs choose equipment based on performance and reliability. That’s why they choose us.
Everything is designed, manufactured and supported at our site in Devizes. No external call centres, just our dedicated team.
Based in the UK
Quality Guaranteed
Unlike alternatives, our units are serviceable and built to last.
Hot off the press
Our latest news & articles
Let’s Talk
Our friendly, UK-based team are here to help! Whether you need product advice, a custom solution or just want to talk to someone who knows their stuff, we are here to help.
From April 1st 2024, Traction Charger will be known as Traction Direct. Traction Direct will continue to produce market-leading charging, support and diagnostic equipment for the automotive market, available to purchase directly from the Traction Direct website, through white-label servicing or produced for automotive manufacturers as an OEM supplier.