From April 1st, Traction Chargers will be known as Traction Direct.

This rebrand comes as the company amalgamates its electronics design and manufacturing arm into the parent company. Traction Direct will continue to produce market-leading charging, support and diagnostic equipment for the automotive market, available to purchase directly from the Traction Direct website, through white-label servicing or produced for automotive manufacturers as an OEM supplier.

Many of our USA & Canadian customers may be familiar with Sales Manager Ed Giacomucci, but what you may not know is Ed is now our resident celebrity. Ed will feature in a new series, called ‘Last Chance Garage’ where he works alongside Tony D'Antonio working to problem-solve old vintage cars.

Let’s talk battery types and the different charging needs. It is critical for proper battery charging and battery longevity as improper charging can damage your battery. When you consider the cost of batteries, proper charging is more important than ever.